The internet plays a vital role in the lives of Australians every day. Once seen as a form of communication used by technophiles and geeks, the internet has evolved into a vast online platform stretching from online shopping, to everyday email and IM communication, social networking and research. There is no doubting the importance of every business having an online presence that conveys a professional image and has a good user experience; however, there is a common misconception that exists among business owners. Failure to recognise this very fact has the power to determine whether a website is used occasionally and 'browsed' by researchers, or whether it serves as a powerful and dynamic online sales tool that increases sales and delivers return on investment.
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